
Turn Your Beverage Strategy Into Excellent Outlet Execution
Propel helps beverage suppliers and distributors translate brand strategy, channel standards and commercial agreements into measurable execution at every outlet.
Define your Picture of Success by channel and outlet segment, guide every field visit, verify execution with trusted evidence, and give management real-time visibility into performance.
A Complete Excellent Outlet Execution Platform
Propel connects strategy, field execution and performance management across On Premise, Off Premise and Traditional Trade channels.
Give sales representatives, merchandisers, promoters and supervisors a clear Picture of Success for every outlet—then measure what was executed, identify the gaps and take action.

Propel is the execution system your teams use to bring your commercial strategy to life—one visit, one outlet and one market at a time.
Protect the Consumer Experience With Perfect Serve
In the On Premise channel, execution does not end when the product reaches the outlet. Product quality, equipment, temperature, glassware, preparation and presentation determine the consumer’s experience with the brand.
Propel digitizes Perfect Serve programs so suppliers and distributors can deploy standards, train outlet personnel, evaluate execution and resolve quality gaps across every participating establishment.

Manage the Complete Perfect Serve Program
- Program Standards and Guidelines
- Outlet Selection and Segmentation
- Bartender and Staff Training
- Draught Equipment and Asset Records
- Temperature, Hygiene and Quality Checks
- Serve and Presentation Standards
- Photographic Evidence
- Corrective Actions and Follow-Up
- Outlet and Territory Scorecards
- Agreement Compliance
- Reporting and Analytics
From draught-system conditions to the final presentation,
Propel helps protect the quality and consistency of every serve.
Select the execution standards and KPIs that matter to your brands, channels and customers. Propel configures the workflows, evidence requirements and scorecards your teams need to manage performance.
Each KPI can be evaluated by outlet, visit, representative, route, territory, channel, brand or program.
Measure every dimension of outlet execution with ready-to-deploy and fully configurable KPIs.
On-Shelf Availability
In-Stock Compliance
Brand Visibility
Hotspot Execution
Equipment Compliance
Display Compliance
Price Compliance
Promotional Compliance
Planogram Compliance
Agreement Compliance
Feature Ad Compliance
Share of Shelf
Planned vs. Completed Coverage
Field Productivity
Time in Outlet
Attendance and Punctuality
Picture of Success Compliance
Excellent Outlet Execution
Perfect Store Compliance
Proud of our experience with:

Propel combines configurable technology with hands-on experience in beverage sales, distribution, Trade Marketing and On Premise execution.
We understand how brand strategies, channel standards and commercial agreements must be translated into specific actions at outlet level—and how management can verify execution consistently across the market.
Is Your Picture of Success Being Executed in Every Outlet?
Let us show you how Propel can digitize your channel standards, guide your field teams and give management a reliable view of execution across every brand, route and outlet.
Propel BI © 2025 a Propel Unlimited Corp Product



